Google Algorithms
Google Algorithms
Google updates or Google algorithm
is a criterion used by the Google to rank a particular website. Along with page
ranking it is an important part of Google which evaluates the importance of a
website because of its popularity. In Google Algorithm, google uses various updates
to make a website more relevant and without any spam. For example, If any
particular website have identical number of words in a page, the SEO (search
engine optimization) specialist might did not notice it but the google spider
that crawls the website would be. When Google saw that there is a number of
keyword stuffing in the website content, the google may reduce the page rank of
the website on SERP.
Over the past few years, Google has
changed many algorithms related to SEO. These algorithms had many names and
different versions like Boston, Cassandra, Dominic, Fritz, Florida, Bourbon
etc. There are also some familiar names like Panda (2011), Penguin (2012),
Humming Bird (2013) etc. Which was the major changes in Google Algorithm to
give better results for users.
Different versions of Google Algorithms
v
PANDA
v
PENGUIN
v
HUMMINGBIRD
v
PIGEON
v
MOBILE FRIENDLY
v
RANK BRAIN
v
POSSUM
v
FRED
PANDA
Google panda is google algorithm
launched in February 24, 2011 by Google to allocate a website content’s quality
and down rank the sites which have spammy and low-quality content. In the early
days, Panda is not a part of Google algorithm but it incorporated officially in
January 2016 into PR algorithm.
Google Penguin is an algorithm launched by Google in April 24, 2012. The main aim of Penguin is to identify the websites which have unnatural and irrelevant backlinks that spam the result page by manipulate links. Then downrank the websites that has spammy and irrelevant links.
Google Pigeon is another part of
Google Algorithm launched in July 24, 2014. Its main motive is to alter the
results in which location of the searcher plays an important part. In google
pigeon, there is a closer tie up between local and core algorithm, means that
the local factors are used to rank the webpage locally.
MOBILE FRIENDLY
Google Mobile Friendly Update is
a google update launched in April 21, 2015 to ensure that the mobile friendly
optimised webpages should be rank top in mobile searches and the webpages which
are not mobile friendly should be down rank. Desktop searches are not affected
by the mobile friendly update. It means that one’s page should be mobile
friendly to be ranked up, unless the rest of all might be fail to rank.
RANKBRAIN
Google
Rankbrain is a part of Google Algorithm launched in October 26, 2016 as a machine
learning system that helps to understand the objective behind questions and gives
best search results in response to those questions. It is the third most
important factor to rank a website. In other words, Rankbrain is a helpful and
important feature of Google algorithm which helps Google to identify the
relevant meanings according to the queries and arrange the results on SERP’s.
POSSUM
Possum
is a Google algorithm launched by Google in September 1, 2016. The main aspect
of this update is to ensure that the search results may vary according to the location
of the searcher. In this algorithm, the closer you are to a certain business
enterprise, the more likely you see its related results. Overall, in Possum the
results will show according to the search location of the user. Although,
Possum is becoming an important part of the Businesses located outside the city
area.
Google Fred
is a Google update launched in March 8, 2017. It is an algorithm that targets heavy
ad-centered websites and d rank them for violating terms and conditions of
Google Webmaster. For many websites, their main aim is to generate ad revenue with
heavy-affiliate and thin content. So, the main work of this algorithm is to rank
down those websites that contains thin, low quality content and mostly created to
generate revenue through advertisements.
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